It seems to be all the rage lately…
The power of personal brands. Become the wizard in your space. Establish yourself as the go-to person, the thought leader, the one with all the answers and the smartest strategies. Leverage the astonishing power and reach of the internet, the blogosphere, the twittersphere, the Facebooksphere, the Google Buzz-o-sphere, The LinkedIn-o-sphere.
Your quest is simple. Become…lé guru in your niche!
We’re told, online personal brands:
- Lead to fame and and adoration.
- Drive the world to you for answers.
- Get you jobs, gigs and opportunities,
- Put cash money in your pocket.
- Make your life easier
How cool is that?!
There’s only one small problem…
All too often, personal brands are astonishingly shallow.
They start and stop at the point of capabilities and accolades. They stay topical. Superficial. Digital resumes on monkey hormones. They focus on the snapshot of what you can do, without ever really exploring how well aligned your personal brand is with who you are on a deeper, more visceral level and who you want to become.
Personal brands have ENDURING power…IF you first do the really hard work that most people skitter past.
Drill down. Move beyond your momentary skills and abilities.
Ask the hard questions:
- Who am I?
- What do I care about?
- What makes me come alive?
- Who makes me come alive?
- Who do I want to serve?
- What am I building and why?
- What impact do I want to have?
- What story do I want to be told about the way I’ve lived my life?
- What massive, pervasive problems do I see that need to be solved?
- How can I solve them in a way nobody else can?
- What is my totally unique gift? And…
- Why should anyone else care?
And, this is just a starter list.
Powerful personal brands are built on considered exploration of these questions over a period of months, years or decades.
They evolve as your answers evolve. And, here’s the real kicker…
Personal brands are not created by you.
But your personal brand is organically coalesced by those with whom you interact, impact and in some way leave changed.
So, you have a choice. You can build a personal brand on momentary lists or public demonstrations of passing capabilities without reference to deeper alignment with the answers to the above questions. And that may bring you short-term accolades and opportunities. But, to what end?
Why bother, when the opportunity to go so much deeper and build something so much richer lays at your feet?
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