My friend Chris Guillebeau recently did a one-day launch of his new Empire Building Kit. You likely saw a whole lot of people pimping this business-building program across the web.
Instead, I turned Chris’ launch into a killer learning experience for you.
In the 22-minute video below, I walk you, line-by-line, page-by-page, tactic-by-tactic, through Chris’s launch process. I deconstruct his copy, his pricing and his entire marketing funnel to reveal how he keeps everything low-key, super-friendly and low pressure…while sending people running and screaming to buy nearly everything he offers (his last program sold out in 45 minutes!). Enjoy…
Also, on the new launch page, Chris added links for a welcome video to:
- Make it even more personal,
- Remind potential buyers that it’s only open for 24 hours,
- Reinforce that the goal is to build a lifestyle business, one-day-at-a-time.
- Share his case-study approach to learning, and
- Remind you that he’s going to go naked with his own business (at the top level)
And, he added what marketers call “social proof” – a page of testimonials that share the early experiences and stories from those who joined in the “inside” launch a month ago. Okay, lesson over, hope you guys enjoyed.
UPDATE 6.18.2010: Chris originally pulled down the registration page for EBK after his one-day launch, but has now reopened it to new participants on an ongoing basis at his Unconventional Guides site…
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