“OMG,” everyone said, “This is soooo unfair! Now everyone’s going to know when we’re pimping other peoples’ stuff. And, we’ll have to tell them we don’t actually pay for any of the books we review.” Bloggers were running around trying to figure out the best way to make their disclosures without being too “in your face” or blatant.
And, I guess it’s not surprising to you guys, by now, that I decided to take a different approach.
Maybe it’s because I’ve pretty much always disclosed this stuff anyway. Maybe it’s because I’ve always been very vocal about the fact that I believe any blogger who offers value to a community over time is entitled to find creative ways to generate income.
Whatever the reason, instead of being offended or mortified, I decided to take the new disclosure guidelines as an opportunity to have some fun and create some provocative, funny content while doing right by the regs.
Instead of burying or tap-dancing around my disclosures, I decided to “Onion-ize” and feature them.
And, in doing so, the disclosures themselves have generated nearly as much commentary and sharing as the “real” content.
Here are 3 examples from recent posts…
[FTC Disclosure – In case you didn’t get it from the fact that I said I was given both copies of the book…I was given both copies of the book. Didn’t pay a dime. Nothing. Zippo. Nada. And, I was asked to share my honest opinion about it. I should also probably disclose that Tony’s company sells shoes…and I wear shoes. But, I’m not looking for shoes in exchange for this review (size 11), nor would I ever sell my opinion (Teva Itunda) simply as a means to try to get (2-day air) something I’m not entitled to. Just wanted that (a card would be nice too) to be clear.]
[Disclaimer – Scott gave me a review copy of UnMarketing. I didn’t pay for it, even though he also said I was sexy, while simultaneously emailing me the PDF and I would’ve paid him the price of the book just to have him call me sexy. But that really doesn’t matter because it’s over now, the moment has passed. And, he has a lot more hair than me, too, which I’m kind of jealous about, but that’d make me more likely to give his book a bad review, unless of course I was still under the influence of the sexy comment, which may have influenced my review, though I don’t think it did. And, btw, the links are all affiliate links, which means if you buy through them, I’ll be rich, rich, rich! Oh look, a squirrel…]
[FTC disclosure: Ed is a friend of mine. He’s got more hair left than me, so I may be a little jealous and that might affect my feelings about him and his book. Speaking of which, his book totally doesn’t suck, but I should probably let you know he sent me a copy for free, which is almost as good as paying my mortgage. Well, it would be, except I rent. I guess I’m also feeling a little guilty now about asking Ed to pay my kid’s private school tuition in exchange for this post, specially since she goes to public school. Ed may or may not also make great pizza. I don’t know. But, if he sends me a free one chances are I’ll eat it, and if I write a review, I’m hoping it won’t be biased.]
So, how might YOU turn your disclaimer lemons into lemonade?
Anyone else have fun ones to share?
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