Comments on: Tree-Hugging For Money http://www.jonathanfields.com/blog/the-real-corporate-responsibility-tree-hugging-for-bucks/ Innovation, Creativity, Entrepreneurship, Personal Development Fri, 10 Feb 2012 17:29:32 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Abbie http://www.jonathanfields.com/blog/the-real-corporate-responsibility-tree-hugging-for-bucks/#comment-16633 Abbie Fri, 25 Jun 2010 03:52:51 +0000 http://www.jonathanfields.com/blog/?p=4398#comment-16633 I agree. Completely. I agree. Completely.

]]> By: Lynn Fang http://www.jonathanfields.com/blog/the-real-corporate-responsibility-tree-hugging-for-bucks/#comment-16596 Lynn Fang Thu, 24 Jun 2010 03:55:56 +0000 http://www.jonathanfields.com/blog/?p=4398#comment-16596 Hi Jonathan, Thank you for posting this! I am a total believer in corporate social responsibility, and believe this is the path to mainstream sustainability. I am a huge fan of Ray Anderson, I love that he speaks out passionately about what he does to inform the public about his company's efforts. Paul Hawken's book 'Ecology of Commerce' talks about a new economy where all industry considers its environmental impact and has responsibility over its waste. I think with the example of people like Ray and Chouinard, more businesses will see the benefits of converting their companies to similar practice. Hi Jonathan, Thank you for posting this! I am a total believer in corporate social responsibility, and believe this is the path to mainstream sustainability. I am a huge fan of Ray Anderson, I love that he speaks out passionately about what he does to inform the public about his company’s efforts. Paul Hawken’s book ‘Ecology of Commerce’ talks about a new economy where all industry considers its environmental impact and has responsibility over its waste. I think with the example of people like Ray and Chouinard, more businesses will see the benefits of converting their companies to similar practice.

]]> By: Anthony Tori http://www.jonathanfields.com/blog/the-real-corporate-responsibility-tree-hugging-for-bucks/#comment-16593 Anthony Tori Wed, 23 Jun 2010 23:46:34 +0000 http://www.jonathanfields.com/blog/?p=4398#comment-16593 I have always thought of corporate responsibility when starting a business. When money is involved, people don't care about the real important factors. It takes someone passionate about treating others the right way, whether it's a person or environment, to really make a difference. When my business is popular, I plan to use my power in a positive way. I think in a few years people are going to start caring more and more of the businesses they support. Then, big businesses and executives who abuse power will start listening. I have always thought of corporate responsibility when starting a business. When money is involved, people don’t care about the real important factors. It takes someone passionate about treating others the right way, whether it’s a person or environment, to really make a difference. When my business is popular, I plan to use my power in a positive way. I think in a few years people are going to start caring more and more of the businesses they support. Then, big businesses and executives who abuse power will start listening.

]]> By: When will Biodegradable Plastic make Good Marketing Sense? http://www.jonathanfields.com/blog/the-real-corporate-responsibility-tree-hugging-for-bucks/#comment-16583 When will Biodegradable Plastic make Good Marketing Sense? Tue, 22 Jun 2010 17:34:03 +0000 http://www.jonathanfields.com/blog/?p=4398#comment-16583 [...] Jonathan Fields also backs this idea up in a similar manner. “A growing movement of C-suite executives who strive to build powerful, impactful organizations that profit and maximize shareholder wealth not as the result of the more traditional crush, dominate, slash and burn approach, but rather as a byproduct of a fierce sense of corporate citizenship. And, I am stunned at how profitable some have become.” It’s this realization of changing the way we conduct business that will allow biodegradable plastic and more efforts to recycle to become prevalent – and profitable. [...] [...] Jonathan Fields also backs this idea up in a similar manner. “A growing movement of C-suite executives who strive to build powerful, impactful organizations that profit and maximize shareholder wealth not as the result of the more traditional crush, dominate, slash and burn approach, but rather as a byproduct of a fierce sense of corporate citizenship. And, I am stunned at how profitable some have become.” It’s this realization of changing the way we conduct business that will allow biodegradable plastic and more efforts to recycle to become prevalent – and profitable. [...]

]]> By: under the microscope » Blog Archive » When will Biodegradable Plastic make Good Marketing Sense? http://www.jonathanfields.com/blog/the-real-corporate-responsibility-tree-hugging-for-bucks/#comment-16582 under the microscope » Blog Archive » When will Biodegradable Plastic make Good Marketing Sense? Tue, 22 Jun 2010 16:48:46 +0000 http://www.jonathanfields.com/blog/?p=4398#comment-16582 [...] Jonathan Fields also backs this idea up in a different manner. “A growing movement of C-suite executives who strive to build powerful, impactful organizations that profit and maximize shareholder wealth not as the result of the more traditional crush, dominate, slash and burn approach, but rather as a byproduct of a fierce sense of corporate citizenship. And, I am stunned at how profitable some have become. [...] [...] Jonathan Fields also backs this idea up in a different manner. “A growing movement of C-suite executives who strive to build powerful, impactful organizations that profit and maximize shareholder wealth not as the result of the more traditional crush, dominate, slash and burn approach, but rather as a byproduct of a fierce sense of corporate citizenship. And, I am stunned at how profitable some have become. [...]

]]> By: Mark Yarrobino http://www.jonathanfields.com/blog/the-real-corporate-responsibility-tree-hugging-for-bucks/#comment-16580 Mark Yarrobino Tue, 22 Jun 2010 15:39:17 +0000 http://www.jonathanfields.com/blog/?p=4398#comment-16580 Great post, Jonathan. It's good to hear that some corporations are starting to move in the right direction. Here's hoping that the rest do, too, and soon. That's fascinating that they were able to increase their profits by going green. I think that a lot of companies are such huge, slow moving dinosaurs that have been doing things one way for so long, that it's nearly impossible for them to be moved in a different direction, and nearly impossible for them to see how that change can benefit them. Great post, Jonathan. It’s good to hear that some corporations are starting to move in the right direction. Here’s hoping that the rest do, too, and soon.

That’s fascinating that they were able to increase their profits by going green. I think that a lot of companies are such huge, slow moving dinosaurs that have been doing things one way for so long, that it’s nearly impossible for them to be moved in a different direction, and nearly impossible for them to see how that change can benefit them.

]]> By: Cath Lawson http://www.jonathanfields.com/blog/the-real-corporate-responsibility-tree-hugging-for-bucks/#comment-16579 Cath Lawson Tue, 22 Jun 2010 14:46:46 +0000 http://www.jonathanfields.com/blog/?p=4398#comment-16579 Hi Jonathan - It would be awesome if more companies were this responsible. It is financially beneficial to many of these companies to recycle too. Many mobile phone companies use expensive parts, so it's far more beneficial to them to get them back and recycle them. It helps them offer better customer service too. My daughters mobile phone broke - she called them and they delivered a reconditioned one and took the broken one away at the same time. Not only is this good for the environment, it was also good for my daughter - no waiting; and the manufacturer - not having to replace old with new. Hi Jonathan – It would be awesome if more companies were this responsible. It is financially beneficial to many of these companies to recycle too. Many mobile phone companies use expensive parts, so it’s far more beneficial to them to get them back and recycle them.

It helps them offer better customer service too. My daughters mobile phone broke – she called them and they delivered a reconditioned one and took the broken one away at the same time. Not only is this good for the environment, it was also good for my daughter – no waiting; and the manufacturer – not having to replace old with new.

]]> By: On a limb with Claudia http://www.jonathanfields.com/blog/the-real-corporate-responsibility-tree-hugging-for-bucks/#comment-16577 On a limb with Claudia Tue, 22 Jun 2010 13:13:58 +0000 http://www.jonathanfields.com/blog/?p=4398#comment-16577 We've been talking about this. How do we make up for the electricity we use to create our products? How do we make up for the trees spent by printing our books? I think by the end of 2010 we'll come up with a more cohesive corporate strategy. For now, these exact questions are on all of our minds. We’ve been talking about this. How do we make up for the electricity we use to create our products? How do we make up for the trees spent by printing our books? I think by the end of 2010 we’ll come up with a more cohesive corporate strategy. For now, these exact questions are on all of our minds.

]]> By: otah http://www.jonathanfields.com/blog/the-real-corporate-responsibility-tree-hugging-for-bucks/#comment-16576 otah Tue, 22 Jun 2010 12:37:01 +0000 http://www.jonathanfields.com/blog/?p=4398#comment-16576 Well. it all voice down to the topic ETHICS. Nowadays many corporations only care about profits. Well. it all voice down to the topic ETHICS. Nowadays many corporations only care about profits.

]]> By: Mary E. Ulrich http://www.jonathanfields.com/blog/the-real-corporate-responsibility-tree-hugging-for-bucks/#comment-16569 Mary E. Ulrich Tue, 22 Jun 2010 01:24:23 +0000 http://www.jonathanfields.com/blog/?p=4398#comment-16569 If you know of more companies doing the "birth to birth" please let us know. Thanks for the blog post full of promise, possibilities and hope in this bleak ecological disaster based on corporate greed. If you know of more companies doing the “birth to birth” please let us know. Thanks for the blog post full of promise, possibilities and hope in this bleak ecological disaster based on corporate greed.

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