The Power of Being Different in a Down Economy

If you own a business of professional practice in this economy, the word of the day is differentiation. That’s part of the message I shared in my guest guest post at SmallBizTrends.com.

Here’s how it begins…

It wasn’t so hard to skate by when all ships were buoyed, when everyone was flush with cash. You didn’t have to work so hard to show you were the best. Or at least better than others. You just had to be good enough to take a big enough piece of the pie to get by.

Not any more (though, honestly, that’s never been my approach anyway).

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