Small Business Marketing

How much longer will you throw away money on branding, old-school PR or ads that won’t allow you to track ROI?

I’ve got this monster challenge. My business needs to make more money. Now. Everyone I talk to comes up with the same cookie-cutter solutions and, man, it’s getting old. Where’s the new thought? Where’s the mindblowing idea that’ll fuel a big jump in revenue and growth? Where’s the next-generation mix of direct-response, social media and PR?

Oh, and they all want to charge me for their time, but I don’t really care about their time. I want to pay for results. And, nobody is willing to stand behind their work. I’d do anything to find someone who can create a solution that will blow our minds…and, preferably, pour heaps of cash into our bank account.

Can you do it?

I’ve gotten variations of this e-mail too many times to remember.

Small business ain’t like the big brands. We move faster, we’re more agile and innovative. We can ideate and execute on a dime. But, we also have certain limitations. Actually, one big one…CASH!

We don’t have coffers to blow on branding or image-building. We don’t have the cushion or the time to wait for money to trickle it’s way back into our bank accounts. Whether it’s from old school PR or new school social media. We can’t throw 10 to 30% of our budgets at something unless we know how much it’ll return and when.

So, what’s the answer? Try this approach to small business marketing on for size – marry the best elements of direct response and online marketing to drive near-instant return on investment, while tapping social media to build a large, engaged, evangelical community, gather intelligence and brand through free conversation, not paid PR or broadcast.

Sounds like a solid plan, right? Problem is, rare is the small biz with the killer copywriting, design, direct-response, social media and online marketing campaign execution abilities needed to pull this off in house.

I can help. In two distinct ways…

Renegade Burst Sessions.

You and me. In a room (or more likely on skype/phone). Hashing out brilliant ideas, solving insanely difficult problems, brainstorming strategies, brands, taglines, names, offers, products, services, resources, social media, blogs, twitter, facebook, direct marketing, online marketing, big picture monetization, sales or PR and paths to zillions or anything else you’re jonesing to get my unique renegadey spin on. And, sure, you’re welcome to send me a bunch of questions and links beforehand to get me all fired up and ready to dance before we begin.

Projects I’ve worked on in the past have involved everything from:

Turning fuzzy ideas into businesses, books and blogs,
Advising on creation of small biz websites, blogs, social media platforms
Helping authors develop high impact book marketing campaigns
Tweaking/fixing business plans, assumptions and projections
Crafting traditional and next-gen PR, marketing and launch campaigns,
Designing online and live sales funnels and irresistible offers,
Developing accelerated tribe-building social media strategies,
And, too many other things…

Things I won’t do on this call: spend an hour writing copy that really needs a week. Karaoke (well, I will, but damn, that’s a lot to spend on hearing my awful voice), talk dirty, run a telephone auction, churn butter, cluck like a chicken, waste your time talking about my life, the traffic or the weather or give you anything less than my full attention.

It’ll cost you: $500 | paid in advance by Paypal

Is it worth it? You decide.

And I take the risk…

Here’s the deal. At the end of the call, if I have not given you at least one idea that we both know will make you many times what you just paid me…tell me then and there, on the call, and I’ll refund the money you paid me.

Why would I take 100% of the risk of you not paying me?

I’ll leave you to figure that one out…

Renegade Revenue Campaign.

This is where you get me on your side, advising you on a single campaign. Could be one designed to launch a website, a business, a product or service. Or, just sell a ton more of whatever it is you sell.

Most of the time, it’s about marketing. That’s my personal killer app.

Step 1 - this is where we lock ourselves in a room (again, more likely phone or skype) for a few hours, where I can download a ton of information about your company, your desires and what you want me to help you make happen that will make a massive change in your business.

Step two - we connect weekly, if needed, for up to an hour each time. Some weeks may take the full hour, others may be a matter of just touching base. Either way, it’s not about the time, it’s about me being on your team, driving and executing a specific campaign for you.

Step three - I will create the copy you need or put together a team to create video or other materials needed to launch your campaign. That may include emails, postcards, sales letters, web-copy, autoresponder message, whatever the campaign requires. And, I can even coordinate website development if needed.

So, now you don’t have to go searching for a copywriter who’ll often end up charging a ton of money, then delivering copy that sucks (defined as “not generating serious money”). I’ll do everything.

AND, I WILL GUARANTEE RESULTS!

Depending on the campaign, my fee for a soup-to-nuts campaign starts at $3,500 and goes up from there, depending on the time, timing, quantity of copy/collateral that needs to be created and need to draw upon outside contractors.

But, whether you pay me $3,500 or $35,000, you should expect to earn back at least twice that amount and, preferably, many MANY times more.

And, HERE’S MY GUARANTEE — If you execute the campaign exactly as I create it and it doesn’t generate at least twice my fees in gross revenue within a time frame we agree upon, just tell me you want the money you paid me back and I’ll write you a check.

Again, why would I do this? Because…I won’t take you on as a client if I don’t believe I can pull off your dream scenario.

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So, if you’d like to book time in my head for either a Renegade Strategy Burst Session or Renegade Revenue Campaign, COMPLETE THE FORM BELOW:

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