Comments on: Slogan Train Wrecks: Taste My Nuts

By: kevin

kevin — Fri, 22 Jan 2010 01:30:47 +0000

In the Perfect Chopper food processor commercial (presented by the sham wow guy) he says “you’re going to love my nuts” as he finishes making a topping for a sundae.

Also, do you remember the Quizno’s commercial with the guy, holding a footlong in his hands, talking to the oven… and the oven says ” go ahead Scott, put in in me” –classic-

Sometimes being on the edge helps, sometimes it hurts.

Take a look at these guys. From what I read they have a lot of name recognition… in a good way.

Big Ass Fans

By: A splash of color - 4 Blogs that are email worthy! | Aspiring Business

A splash of color - 4 Blogs that are email worthy! | Aspiring Business — Wed, 13 May 2009 04:40:29 +0000

[...] is an older post from last year on Slogan Train Wrecks – very funny, insightful and overall a good read. Jonathan has a lot of variety in his posts [...]

By: Paul Hines

Paul Hines — Sun, 23 Nov 2008 03:13:46 +0000

This reminds me of a T.V. ad I saw several years ago and I believe Planters learned their lesson because I haven’t seen it since.

The commercial begins with an old lady telling the Planters character that she loves his nuts and he looks at her, smiles and twirls his cane.

By: Monday Reading Roundup Take #8

Monday Reading Roundup Take #8 — Mon, 21 Jul 2008 12:01:07 +0000

[...] Fields has taken us on a slogan train wreck, showing us how a bad choice of words, although funny to some, may end up driving most customers [...]

By: (Anti) Social-Lists 7/20/08 | (Anti) Social Development

(Anti) Social-Lists 7/20/08 | (Anti) Social Development — Sun, 20 Jul 2008 19:15:41 +0000

[...] Slogan Train Wrecks – Taste My Nuts – Jonathan Fields encounters a nut stand with a funny slogan but one that is not really going to help sell nuts. An example of bad branding. [...]

By: Taste My Nuts! | a question of perspective

Taste My Nuts! | a question of perspective — Thu, 17 Jul 2008 14:51:00 +0000

[...] Fields is generally fabulous. I love his blog, Awake at the Wheel. I really love this posting, and the associated image: Taste My Nuts Digg, Share, Stumble… These icons link to social [...]

By: Anthony Kuhn

Anthony Kuhn — Wed, 16 Jul 2008 15:43:28 +0000

Yummy! Nuts! Depends on your intended audience, for sure, but I would guess a family-centered event like a fair isn’t the place to use edgy double-entendres to sell your salty wares. Nice find!

By: Jonathan Fields

Jonathan Fields — Wed, 16 Jul 2008 10:32:05 +0000

@ Rob – Absolutely agree with being different, but be different for the purpose of driving business, not driving people away from your business. Getting attention is, in the end, worthless for a business if it doesn’t convert to increased sales, even if there are a few steps in between.

By: Rob

Rob — Wed, 16 Jul 2008 02:06:35 +0000

I love it. I’d love it even more if they were selling jelly beans. j/k! I’m sure their sign made a lot of people laugh and was a lot more memorable than “Joe’s Nut Shack” or “Tom’s Salty Nuts”. Well, Tom’s Salty Nuts may get some attention as well…

I respect people/companies who dare to stand out and be different knowing that not everyone is going to appreciate their humor.

By: Jonathan Fields

Jonathan Fields — Tue, 15 Jul 2008 13:04:01 +0000

@ Laurie – hehehe, too funny…Freudian slip?!

@ Kelly – got it, and, hey, I am plenty old enough to remember Dana Carvey.

@ Bob – interesting, I sometimes wonder, too, about cultural differences in the way a slogan or tagline lands.