Renegade Profile: Founder of Palo Alto Software, Tim Berry
by Jonathan Fields

This week’s Renegade Profile is a bit of a legend in the world of entrepreneurship and business planning—Tim Berry. Time founded Palo Alto Software, also known as the creator of the world’s #1 business planning software, Business Plan Pro. He’s also a prolific author, blogger all around nice guy. You can find Tim all over the place online, but start out with TimBerry.com and look for @Timberry on twitter, where he’s very active
In our interview, you’ll discover:
- How Tim made the jump from journalism to B-school, with a family in tow
- How he blended his passion for writing, tech and business into a renegade career path
- What entrepreneurship is “really” all about
- How his jones to solve a huge problem for start-ups led to the creation of his solutions and then his company
- How he grew Palo Alto from a product into a company
- The difference between “the biz plan” and planning your business
- The importance of getting those closest to you onboard when starting any new venture
- And, much more…
Renegade Profiles can now be downloaded in two ways:
- Profile Vault: Sign into the Renegade Profile Vault, just sign up using the form below if you haven’t joined yet, or…
- Podcast: Renegade Profiles are also now available as podcasts on iTunes along with a featured post of the week. Career Renegade Profiles PODCAST
Sign up here and get instant access to the interview vault and future interviews.
2 comments
POSTED IN: Renegade Profiles | 08/6/09










Jonathan.
I got a lot out of your great interview with Tim Berry, but I especially loved the discussion about business plans at the end.
I recently saw a quote from General Dwight Eisenhower that nails what Tim was saying; “Plans are useless, but planning is indispensable”. Thanks again for the great content!
[...] Self Promotion, advice Jonathan Fields, author or Career Renegade, drew out the best of me for his podcast with me that he posted yesterday. He has a real knack for getting into the bigger issues, like both sides [...]