Comments on: Rage Against the Sales Letter

By: Jason Fladlien's Pal

Jason Fladlien's Pal — Tue, 31 Aug 2010 15:48:00 +0000

Sales letters still play an important role in internet marketing.

By: Leisa

Leisa — Sat, 17 Apr 2010 14:13:34 +0000

Excellent post, Johnathan. I have always hated those letters, but knew there must be a solid reason so many people use them. And yes, I have many times found myself convinced by reading good ones. Learned something good here. See you in a few days. Thanks. Leisa

By: Joseph Napoli

Joseph Napoli — Mon, 05 Apr 2010 20:03:58 +0000

This is a Good Post. Knowing your Target Market and what makes them Tick is a Must. The Sales Letter will really write itself if that is mastered.

By: Ken Caudill

Ken Caudill — Tue, 09 Feb 2010 03:08:32 +0000

The sales letter is a vehicle for delivering your sales message. The reason it works is because it covers the things that need to be covered in a sales presentation. The format is secondary to the message. Surely we can be creative enough to be readable AND effective.

We have video, audio, cartoons, graphics at our disposal.

There has to be another way to skin that cat.

If the medium is the message, the sales letter conveys way too many negative connotations.

By: Beste Internet Marketing berichten van 2009 « Narrowcasting & Digital Signage weblog

Tue, 12 Jan 2010 13:46:21 +0000

[...] Rage Against the Sales Letter (Jonathan Fields): The long sales letter is a tactic that you may not really appreciate, but some marketers swear by it. Read why Jonathan Fields considers long copy a must-have. [...]

By: Holly Mann

Holly Mann — Mon, 11 Jan 2010 21:25:54 +0000

Sorry, Correction – “Under-Deliver”

By: Holly Mann

Holly Mann — Mon, 11 Jan 2010 21:25:19 +0000

When a “marketer, tries to earn a living by maximizing revenue while maintaining personal integrity and honoring the community” – in quoting you – I think if people can convey the truth in their sales letter, honestly sharing while tactfully selling – they will have success. Too many people over-hype and over-deliver, and when someone sees a sales page so very different, they take notice and stay a while. It has worked well for me for 5+ years and I think your product will “sell itself” if you do it right.

By: Best Internet Marketing Posts of 2009: Social Media, SEO, PPC, Small Business, Web Design, and More » Techipedia | Tamar Weinberg

Wed, 06 Jan 2010 05:59:21 +0000

By: Alexis Martin Neely

Alexis Martin Neely — Sat, 21 Nov 2009 02:50:39 +0000

Love this post Jonathan. And will consider it a major honor when I earn a mention on your blog alongside Brian Clark, Pam Slim, et al for rolling out information in a conscious way.

One day I’ll have to tell you about my big, big error with my very first long form sales letter. It was a big lesson in knowing your target market and not expecting something that works with one market to cross over and work with another target market. And in trusting my own instincts.

By: Thea Westra from myforwardsteps.com

Thea Westra from myforwardsteps.com — Fri, 13 Nov 2009 03:02:33 +0000

Love this post. Thank you.
Subscribed to your mail so I will remember to return.
The comments are as good as the post. Particularly love this ‘take-away’…
“Think ‘how can I make this sales letter as valuable piece of content in its own right?’”
Thank you again. Cheers, Thea