Comments on: Marketing From the Heartbeat Out http://www.jonathanfields.com/blog/marketing-health-fitness-heartbeat/ Innovation, Creativity, Entrepreneurship, Personal Development Fri, 10 Feb 2012 14:21:51 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Would You Rather Own an Existing Market or Build a New One? http://www.jonathanfields.com/blog/marketing-health-fitness-heartbeat/#comment-22178 Would You Rather Own an Existing Market or Build a New One? Fri, 21 Jan 2011 19:44:40 +0000 http://www.careerrenegade.com/?p=1269#comment-22178 [...] answer that went beyond the confines of 140 characters.It’s the concept of Red Ocean versus Blue Ocean.It’s easier to go into an existing market, where you know there is demand for the best [...] [...] answer that went beyond the confines of 140 characters.It’s the concept of Red Ocean versus Blue Ocean.It’s easier to go into an existing market, where you know there is demand for the best [...]

]]> By: The 12 Dysfunctions of an Entrepreneur | My Social Life http://www.jonathanfields.com/blog/marketing-health-fitness-heartbeat/#comment-16589 The 12 Dysfunctions of an Entrepreneur | My Social Life Wed, 23 Jun 2010 10:00:33 +0000 http://www.careerrenegade.com/?p=1269#comment-16589 [...] Building around remarkability and delight is the single most powerful way to market a product. [...] [...] Building around remarkability and delight is the single most powerful way to market a product. [...]

]]> By: The 12 Dysfunctions of an Entrepreneur. « Mysmartmindset's Blog http://www.jonathanfields.com/blog/marketing-health-fitness-heartbeat/#comment-16457 The 12 Dysfunctions of an Entrepreneur. « Mysmartmindset's Blog Thu, 17 Jun 2010 08:25:59 +0000 http://www.careerrenegade.com/?p=1269#comment-16457 [...] Building around remarkability and delight is the single most powerful way to market a product. [...] [...] Building around remarkability and delight is the single most powerful way to market a product. [...]

]]> By: The 12 Dysfunctions of an Entrepreneur http://www.jonathanfields.com/blog/marketing-health-fitness-heartbeat/#comment-16432 The 12 Dysfunctions of an Entrepreneur Wed, 16 Jun 2010 12:10:33 +0000 http://www.careerrenegade.com/?p=1269#comment-16432 [...] Building around remarkability and delight is the single most powerful way to market a product. [...] [...] Building around remarkability and delight is the single most powerful way to market a product. [...]

]]> By: smorrow http://www.jonathanfields.com/blog/marketing-health-fitness-heartbeat/#comment-11995 smorrow Mon, 18 Jan 2010 20:44:22 +0000 http://www.careerrenegade.com/?p=1269#comment-11995 Great article. As always providing insight and inspiration. Got me really thinking about bending the edge, pushing out, and looking to creating a new paradigm. I really needed to hear this today. Many thanks and keep provoking and inspiring. ~s Great article. As always providing insight and inspiration. Got me really thinking about bending the edge, pushing out, and looking to creating a new paradigm. I really needed to hear this today. Many thanks and keep provoking and inspiring. ~s

]]> By: Power Tools: Are You One? http://www.jonathanfields.com/blog/marketing-health-fitness-heartbeat/#comment-11978 Power Tools: Are You One? Mon, 18 Jan 2010 13:58:41 +0000 http://www.careerrenegade.com/?p=1269#comment-11978 [...] beyond the tight constructs of what we’re told to do. Ways that change the game. Ways that expand, rather than conquer the market. Ways that make patently obvious our unique contribution. Ways that make us [...] [...] beyond the tight constructs of what we’re told to do. Ways that change the game. Ways that expand, rather than conquer the market. Ways that make patently obvious our unique contribution. Ways that make us [...]

]]> By: Best of Awake@TheWheel 2009 | Jonathan Fields http://www.jonathanfields.com/blog/marketing-health-fitness-heartbeat/#comment-11251 Best of Awake@TheWheel 2009 | Jonathan Fields Thu, 31 Dec 2009 13:19:50 +0000 http://www.careerrenegade.com/?p=1269#comment-11251 [...] Marketing From the Heartbeat Out – One of the biggest mistakes I see entrepreneurs and companies of all sizes make is treating product development, marketing and sales as three independent pursuits. Truth is, they are all hopelessly intertwined parts of the same process. And, without fail, the more innovative energy you give to the first, the less … [...] [...] Marketing From the Heartbeat Out – One of the biggest mistakes I see entrepreneurs and companies of all sizes make is treating product development, marketing and sales as three independent pursuits. Truth is, they are all hopelessly intertwined parts of the same process. And, without fail, the more innovative energy you give to the first, the less … [...]

]]> By: Andrea Butje http://www.jonathanfields.com/blog/marketing-health-fitness-heartbeat/#comment-9773 Andrea Butje Sat, 04 Jul 2009 21:18:22 +0000 http://www.careerrenegade.com/?p=1269#comment-9773 Loved your post, thanks. I am curious, when you say you created "solutions that didn’t just serve the existing market better, they expanded the market by including those who’d normally never exercised or done yoga". What exactly did you do to reach these folks? Thanks for all the excellent, fun, inspiring writing! Loved your post, thanks. I am curious, when you say you created “solutions that didn’t just serve the existing market better, they expanded the market by including those who’d normally never exercised or done yoga”. What exactly did you do to reach these folks?

Thanks for all the excellent, fun, inspiring writing!

]]> By: Cath Duncan http://www.jonathanfields.com/blog/marketing-health-fitness-heartbeat/#comment-9788 Cath Duncan Sat, 04 Jul 2009 07:37:37 +0000 http://www.careerrenegade.com/?p=1269#comment-9788 I guess this is probably one of the reasons why so many solopreneurs are doing so well - being the only one in the business, they often have to be the product development team, the marketing team and the sales team. I guess that makes it easier for your departments to actually be talking to each other in this way - although it's still not impossible to have the total disconnect between these departments and find yourself thinking and talking a different way when you're in "sales mode" to when you're in product development mode, etc. (I've experienced this myself when I first started my business, because of how I thought I "should" communicate/ think when selling!) I spent a year selling personal development products for an international company and so I've experienced first-hand the importance of product development (and continuous evolution) being the heart of the business. The product I was selling couldn't be evolved or customized and this made my job as a salesperson infinitely more difficult. This was a great experience for me, because my frustration with their product motivated me to develop my own products and to appreciate the necessity of continuous evolution (and customization where possible) of my products. This post really resonated with me, and reminded me of stuff I'd forgotten, which has sparked some cool ideas! Thanks, Jonathan :) Cath I guess this is probably one of the reasons why so many solopreneurs are doing so well – being the only one in the business, they often have to be the product development team, the marketing team and the sales team. I guess that makes it easier for your departments to actually be talking to each other in this way – although it’s still not impossible to have the total disconnect between these departments and find yourself thinking and talking a different way when you’re in “sales mode” to when you’re in product development mode, etc. (I’ve experienced this myself when I first started my business, because of how I thought I “should” communicate/ think when selling!)

I spent a year selling personal development products for an international company and so I’ve experienced first-hand the importance of product development (and continuous evolution) being the heart of the business. The product I was selling couldn’t be evolved or customized and this made my job as a salesperson infinitely more difficult. This was a great experience for me, because my frustration with their product motivated me to develop my own products and to appreciate the necessity of continuous evolution (and customization where possible) of my products.

This post really resonated with me, and reminded me of stuff I’d forgotten, which has sparked some cool ideas! Thanks, Jonathan :)

Cath

]]> By: Sunday http://www.jonathanfields.com/blog/marketing-health-fitness-heartbeat/#comment-9771 Sunday Fri, 03 Jul 2009 22:51:18 +0000 http://www.careerrenegade.com/?p=1269#comment-9771 This post and comments opened my mind in all kinds of directions about marketing. My own experience with corporate mentality is that it's amazingly short-sighted: I worked in a place that would stiff their vendors so quarterly profits looked good. The fact that they drove their vendors to charge them top dollar (and to pretty much hate them) seemed like good business to them. (Oddly enough, this was an alternative energy business, geared toward the future...) This post and comments opened my mind in all kinds of directions about marketing. My own experience with corporate mentality is that it’s amazingly short-sighted: I worked in a place that would stiff their vendors so quarterly profits looked good. The fact that they drove their vendors to charge them top dollar (and to pretty much hate them) seemed like good business to them. (Oddly enough, this was an alternative energy business, geared toward the future…)

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