Comments on: Guest Post at SmallBizTrends.com: Differentiate Or Die http://www.jonathanfields.com/blog/guest-post-at-smallbiztrendscom-differentiate-or-die/ Entrepreneurship, marketing, personal devlelopment Sat, 31 Jul 2010 17:38:36 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Janice Cartier http://www.jonathanfields.com/blog/guest-post-at-smallbiztrendscom-differentiate-or-die/#comment-6316 Janice Cartier Mon, 15 Dec 2008 21:33:34 +0000 http://www.jonathanfields.com/blog/?p=1034#comment-6316 Thanks Jonathan. You gave me an idea. or maybe boosted one I am noodling about. Loved the article. Thanks Jonathan. You gave me an idea. or maybe boosted one I am noodling about. Loved the article.

]]> By: kare anderson http://www.jonathanfields.com/blog/guest-post-at-smallbiztrendscom-differentiate-or-die/#comment-6315 kare anderson Mon, 15 Dec 2008 20:53:29 +0000 http://www.jonathanfields.com/blog/?p=1034#comment-6315 your great example of differentiation can be adapted to other kinds of business, in that it involved: • Customers' ability to semi-customize what they bought • In a down economy where cash is king, work harder (more time to make the salad variations) rather spending more cash (on products or promotion) to attract more clients • Change the commonplace parts of your business to be distinctive and more convenient: the more narrow, longer menu is memorable and easy to hold and read Kudos on your post appearing in Small Business Trends - conveying credibility that got me to read it, then being a helpful and fun read. As an author of several books on profitable partnering, I'd also suggest using the right partnering methods with businesses that serve your kind of client: together you can generate more visibility and value. Consider cross-referrals, bundled offerings, on-site situational sale displays and more. At the very least you gain a warmed-up introduction to each others' clients I am going to buy your book in January! your great example of differentiation can be adapted to other kinds of business, in that it involved:

• Customers’ ability to semi-customize what they bought

• In a down economy where cash is king, work harder (more time to make the salad variations) rather spending more cash (on products or promotion) to attract more clients

• Change the commonplace parts of your business to be distinctive and more convenient: the more narrow, longer menu is memorable and easy to hold and read

Kudos on your post appearing in Small Business Trends – conveying credibility that got me to read it, then being a helpful and fun read.

As an author of several books on profitable partnering, I’d also suggest using the right partnering methods with businesses that serve your kind of client: together you can generate more visibility and value.

Consider cross-referrals, bundled offerings, on-site situational sale displays and more.

At the very least you gain a warmed-up introduction to each others’ clients

I am going to buy your book in January!

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