Comments on: Don't Make Me Pay to Hear You Pitch http://www.jonathanfields.com/blog/dont-make-me-pay-to-hear-you-pitch/ Innovation, Creativity, Entrepreneurship, Personal Development Fri, 10 Feb 2012 14:21:51 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: CT http://www.jonathanfields.com/blog/dont-make-me-pay-to-hear-you-pitch/#comment-9922 CT Mon, 05 Oct 2009 21:08:51 +0000 http://www.careerrenegade.com/?p=1535#comment-9922 Great post Jonathan, all great points. This is probably a great example of what happens when marketers lead the way. Like you said: Don't make me pay to hear your pitch. The nerve! Prove to me you add value, then I'll gladly give you my (already over-spammed despite my best attempts) email address. The old "hide the uselessness of your offering" behind an email address request has been used too often by disingenuous people/businesses online since forever and companies coming out with new products today need to be aware of the history there. Any business that does that today gives me the impression that they are hedging against failure (we could always sell the emails to make extra money). Having said that I realize, we all need to realize, that there are people online today that have much less experience with the Internet that we do, I mean much less. These people would not be scarred with memories from Web 1.0. But I highly doubt these are the people that would bring the most value to Netsuite CRM. And having said that, I can't agree more that contact info is currency, but you have to pick your battles. Like Seth Godin says, it needs to be Commitment before Success. Great post Jonathan, all great points. This is probably a great example of what happens when marketers lead the way. Like you said: Don’t make me pay to hear your pitch. The nerve! Prove to me you add value, then I’ll gladly give you my (already over-spammed despite my best attempts) email address.

The old “hide the uselessness of your offering” behind an email address request has been used too often by disingenuous people/businesses online since forever and companies coming out with new products today need to be aware of the history there. Any business that does that today gives me the impression that they are hedging against failure (we could always sell the emails to make extra money).

Having said that I realize, we all need to realize, that there are people online today that have much less experience with the Internet that we do, I mean much less. These people would not be scarred with memories from Web 1.0. But I highly doubt these are the people that would bring the most value to Netsuite CRM.

And having said that, I can’t agree more that contact info is currency, but you have to pick your battles.

Like Seth Godin says, it needs to be Commitment before Success.

]]> By: Bill.D http://www.jonathanfields.com/blog/dont-make-me-pay-to-hear-you-pitch/#comment-9925 Bill.D Tue, 11 Aug 2009 22:28:54 +0000 http://www.careerrenegade.com/?p=1535#comment-9925 I agree with you about the tour videos. Having a software product and not allowing the potential customers to "see" it on their schedule and at their convenience is counter productive. That said, it should be made clear that the demo on the Netsuite site requires contact information because it is a <b><i>live</i></b> demo with a real person on the other end (or at least that is the implication). Contact info would be required for that relationship. The company I work for has several high end software packages and we use live (scheduled) demos as well as introduction videos - something all software vendors should have available. Netsuite should consider this as it would allow the customer to have control over the level of relationship in the early stages... Peas (kind of like "peace" but with more fiber!)... Bill.D .-= Bill.D´s last blog ..<a href="http://thebillboard.blogspot.com/2009/08/internet-marketing-anyone.html" rel="nofollow">Internet Marketing anyone?</a> =-. I agree with you about the tour videos. Having a software product and not allowing the potential customers to “see” it on their schedule and at their convenience is counter productive. That said, it should be made clear that the demo on the Netsuite site requires contact information because it is a live demo with a real person on the other end (or at least that is the implication). Contact info would be required for that relationship.

The company I work for has several high end software packages and we use live (scheduled) demos as well as introduction videos – something all software vendors should have available. Netsuite should consider this as it would allow the customer to have control over the level of relationship in the early stages…

Peas (kind of like “peace” but with more fiber!)…

Bill.D
.-= Bill.D´s last blog ..Internet Marketing anyone? =-.

]]> By: Jonathan Fields http://www.jonathanfields.com/blog/dont-make-me-pay-to-hear-you-pitch/#comment-9926 Jonathan Fields Tue, 11 Aug 2009 22:07:49 +0000 http://www.careerrenegade.com/?p=1535#comment-9926 @ Bill.D - Fair enough. Though a single click gets you to the tour page without having to offer and contact info. If there was a separate tour or demo button on NetSuite (even from the homepage you linked to), I would've linked to that, but alas, I'm not ponying up my contact info just to get it. Everything they do requires contact info for a trial or demo. @ Bill.D – Fair enough. Though a single click gets you to the tour page without having to offer and contact info. If there was a separate tour or demo button on NetSuite (even from the homepage you linked to), I would’ve linked to that, but alas, I’m not ponying up my contact info just to get it. Everything they do requires contact info for a trial or demo.

]]> By: Bill.D http://www.jonathanfields.com/blog/dont-make-me-pay-to-hear-you-pitch/#comment-9927 Bill.D Tue, 11 Aug 2009 22:00:52 +0000 http://www.careerrenegade.com/?p=1535#comment-9927 I like your point Jonathan, but something isn't right here.... the <a href="http://highrisehq.com/" rel="nofollow">HighriseHQ</a> website you are showing is NOT the home page (it's the "tour") - neither is the one for <a href="http://www.netsuite.com/portal/home.shtml" rel="nofollow">Netsuite CRM</a>. What link did you follow? I don't have experience with either package, but you really should compare apples to apples (i.e.: homepage to homepage) - especially when setting up a "good" vs "bad" scenario. BTW - I really appreciate your podcast and am enjoying your book! Bill.D .-= Bill.D´s last blog ..<a href="http://thebillboard.blogspot.com/2009/08/internet-marketing-anyone.html" rel="nofollow">Internet Marketing anyone?</a> =-. I like your point Jonathan, but something isn’t right here…. the HighriseHQ
website you are showing is NOT the home page (it’s the “tour”) – neither is the one for Netsuite CRM. What link did you follow?

I don’t have experience with either package, but you really should compare apples to apples (i.e.: homepage to homepage) – especially when setting up a “good” vs “bad” scenario.

BTW – I really appreciate your podcast and am enjoying your book!

Bill.D
.-= Bill.D´s last blog ..Internet Marketing anyone? =-.

]]> By: Bruno M http://www.jonathanfields.com/blog/dont-make-me-pay-to-hear-you-pitch/#comment-9924 Bruno M Tue, 11 Aug 2009 20:48:20 +0000 http://www.careerrenegade.com/?p=1535#comment-9924 Great post Jonathan, all great points. This is probably a great example of what happens when marketers lead the way. Like you said: Don't make me pay to hear your pitch. The nerve! Prove to me you add value, then I'll gladly give you my (already over-spammed despite my best attempts) email address. The old "hide the uselessness of your offering" behind an email address request has been used too often by disingenuous people/businesses online since forever and companies coming out with new products today need to be aware of the history there. Any business that does that today gives me the impression that they are hedging against failure (we could always sell the emails to make extra money). Having said that I realize, we all need to realize, that there are people online today that have much less experience with the Internet that we do, I mean much less. These people would not be scarred with memories from Web 1.0. But I highly doubt these are the people that would bring the most value to Netsuite CRM. And having said that, I can't agree more that contact info is currency, but you have to pick your battles. Like Seth Godin says, it needs to be Commitment before Success. Great post Jonathan, all great points. This is probably a great example of what happens when marketers lead the way. Like you said: Don’t make me pay to hear your pitch. The nerve! Prove to me you add value, then I’ll gladly give you my (already over-spammed despite my best attempts) email address.

The old “hide the uselessness of your offering” behind an email address request has been used too often by disingenuous people/businesses online since forever and companies coming out with new products today need to be aware of the history there. Any business that does that today gives me the impression that they are hedging against failure (we could always sell the emails to make extra money).

Having said that I realize, we all need to realize, that there are people online today that have much less experience with the Internet that we do, I mean much less. These people would not be scarred with memories from Web 1.0. But I highly doubt these are the people that would bring the most value to Netsuite CRM.

And having said that, I can’t agree more that contact info is currency, but you have to pick your battles.

Like Seth Godin says, it needs to be Commitment before Success.

]]> By: Don’t Make Me Pay to Hear You Pitch « crm like soft http://www.jonathanfields.com/blog/dont-make-me-pay-to-hear-you-pitch/#comment-9923 Don’t Make Me Pay to Hear You Pitch « crm like soft Tue, 11 Aug 2009 19:52:07 +0000 http://www.careerrenegade.com/?p=1535#comment-9923 [...] the original:  Don’t Make Me Pay to Hear You Pitch 11 Aug 09 | [...] [...] the original:  Don’t Make Me Pay to Hear You Pitch 11 Aug 09 | [...]

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