That, from the mouth of highly sought-after speaker, entrepreneur, strategist and author, Danielle LaPorte.
The words tumbled out during the filming of an interview for my soon-to-launch web series, Good Life Project TV (don’t ask, more on that soon). We sat facing each other on the floor of the yoga studio I founded in 2001, talking about her killer new book – The Fire Starter Sessions. She was sing-songing her way through a longer answer to a question I’d posed about her success.
Wait! I said. You can’t just do that. You can’t drop something like that and not explain. What do you MEAN you decided to radiate? How do you DO that?
Which led to a whole conversation about the immense power of working from a place not of force, but of ease. Of building a sense of integrity, authenticity, alignment, confidence and raised energy that literally draws people to you like moths to a light. One that attracts them by standing in your truth so fiercely and publicly, you begin to radiate…and others want to know how…and do it themselves.
Sounds cool. But, for realz?! You can build a serious career that way?
This is the place Danielle works from, and the response has not only been palpable, but profitable.
When Danielle LaPorte walks into a room, you don’t have to look. You just know she’s arrived.
In the handful of years since she made the shift from selling with force to attracting with radiance, Danielle has attracted a massive online community of friends, followers, fans, colleagues and collaborators that line up to participate in nearly any experience she chooses to give intention, attention and life. Witness the 500 or so people that packed her book launch party in NYC. “No,” I could hear her saying earlier in the day, “the wait list is not some marketing B.S., there really is just no room left.”
The Fire Starter Sessions started as a digital training that embodied and taught Danielle’s approach to business and life. Now as an expanded major release book from Crown, she continues to offer her unique and often provocative approach. And, once again, the immediate success of the book is testament not only to it’s inspired, valuable content, but Danielle’s ability to teach from a place of personal experience and public proof.
Much of her book hits home for me, and then there are some things that make me say hmmm (You’ll see us mix it up in a loving way when her episode airs in May). Which is cool with Danielle. Because she cares more about creating the conversation than she does winning the point-of-view war.
One other thing. I’m a freak about visual design. I never bought the old “the medium is not the message” line. The medium can, in the right hands, give substantial context, energy and emotion to the content and, in doing so, become a part of the experience of consuming it.
Which is why I loved the fact that The Fire Starter Sessions is also a striking visual experience.
Highly-recommended for the soulful, creative entrepreneur in all of us.
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