Marketing
« Previous EntriesBeyond Fear
Monday, June 29th, 2009
We were 20 feet off the ground, suspended among the treetops in a dense forest in Western Massachusetts.
My little girl looked up. “Daddy,” she said, “I’m scared…”
She just turned 8, so I wasn’t surprised. What did surprise me, though, was that 30-minutes and 6 stations into her first ever high-ropes course, this was the first time she voiced her fear. She’d pretty much flown through every challenge, scampering across wire bridges, floating block ladders and navigating itty bitty platforms wrapped around trees high above the earth without a hint of hesitation.
Stop Trying to Recreate Your Last Big Hit
Monday, June 15th, 2009Ready to Make Your Competition Irrelevant?
Monday, June 8th, 2009It’s no secret I’m madly passionate about entrepreneurship, marketing and the health and fitness world. Which is why I’m psyched to share an article I’ve been working on for some time over at my CareerRenegade.com blog, called, “Marketing From The Heartbeat Out.”
Here’s how it starts…
One of the biggest mistakes I see entrepreneurs and companies of all sizes make is treating product development, marketing and sales as three independent pursuits.
Truth is, they are all hopelessly intertwined parts of the same process. And, without fail, the more innovative energy you give to the first, the less time, money and energy you have to spend on the last two.
Are You Asking the Wrong Questions?
Wednesday, May 13th, 2009
When I was down in Austin for SXSW back in March, I had the privilege of being interviewed for a very cool indy film called Life In Perpetual Beta, produced and directed by blogger, mom and all-around cool person, Melissa Pierce.
While the movie is still in production, Melissa’s been doing the very 2.0 thing and posting interview segments on the movie’s blog, so people can participate in the entire process. And, guess what…she just posted a decent chunk of mine. So, I thought I’d share it with you guys here, because toward the end, I answer that age old question - Are you asking the wrong questions?
How Do You Handle Change In The First 30 Days?
Tuesday, May 12th, 2009
When I first heard about the book, The First 30 Days, by Ariane de Bonvoisin, I was intrigued…
Maybe it was due to my longstanding interest in Buddhism or because the central message resonates so closely with one of my favorite books, Comfortable With Uncertainty by Pema Chodron.
Fact is, about the only thing we know for sure is that life is uncertain.
Change is a regular part of the process. Sometimes we see it coming and embrace what it’s bringing. Other times, we’re blindsided and hope desperately to sidestep it’s impact.
Critical Mass
Monday, April 27th, 2009
There’s a turning point where the glorious beast starts to feed on it’s own momentum…
It’s called the hitting critical mass.
Answers.com defines that point as:
- The smallest mass of a fissionable material that will sustain a nuclear chain reaction at a constant level.
- The amount of matter needed to generate sufficient gravitational force to halt the current expansion of the universe.
- An amount or level needed for a specific result or new action to occur: “The sudden national uproar over drugs and drug abuse has reached politically critical mass in Washington” (Tom Morganthau).
Nobody Completes You
Tuesday, April 7th, 2009
It was an iconic moment…
Jerry McGuire, played by Tom cruise, walks into a room full of women and professes his love to Dorothy Boyd, played by Rene Zellweger, saying, “you complete me.” Dorothy, in tears, walks into his arms as she reveals, “you had me at hello,” while the audience stands, claps madly and cheers triumphantly.
It was a magic moment. Too bad it was based on a lie…
Video Book Review: World Wide Rave, Zen of Social Media
Wednesday, April 1st, 2009Santa Ain’t No Bigot?
Friday, December 26th, 2008
I have to admit, I never played it out this far…
But, Wednesday night, I found myself helping my daughter put out cookies and milk for Santa. Problem is…we’re Jewish.
Here’s how it went down.
I was raised in a household that was one part free-loving hippie, one part Jewish, one part academic and one part art rebel. My wife was raised Jewish, but celebrated Christmas, out of respect for her Roman Catholic dad…and her chance to double down on presents.
Guest Post at SmallBizTrends.com: Differentiate Or Die
Monday, December 15th, 2008In a challenging economy consumers flock to value. That’s part of the message shared in my latest guest post over at the wonderful SmallBizTrends.com blog for small business owners.
Here’s an excerpt:
« Previous EntriesIt wasn’t so hard to skate by when all ships were buoyed, when everyone was flush with cash. You didn’t have to work so hard to show you were the best. Or at least better than others. You just had to be good enough to take a big enough piece of the pie to get by.
Not any more (though, honestly, that’s never been my approach anyway).
