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	<title>Comments on: Can you pump-up your chocolate with the power of intention?</title>
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	<link>http://www.jonathanfields.com/blog/can-you-pump-up-your-chocolate-with-the-power-of-intention/</link>
	<description>Entrepreneurship, marketing, personal devlelopment</description>
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		<title>By: Chocolate, Intentions, and Art? &#124; yahoo web hosting</title>
		<link>http://www.jonathanfields.com/blog/can-you-pump-up-your-chocolate-with-the-power-of-intention/#comment-2782</link>
		<dc:creator>Chocolate, Intentions, and Art? &#124; yahoo web hosting</dc:creator>
		<pubDate>Thu, 17 Apr 2008 14:54:24 +0000</pubDate>
		<guid isPermaLink="false">http://jonathanfields.com/blog/can-you-pump-up-your-chocolate-with-the-power-of-intention/#comment-2782</guid>
		<description>[...] Fields discovered this interesting bit of research and shared it on his blog. Basically this experiment tested whether mood would be improved by [...]</description>
		<content:encoded><![CDATA[<p>[...] Fields discovered this interesting bit of research and shared it on his blog. Basically this experiment tested whether mood would be improved by [...]</p>
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		<title>By: Sarah Irani</title>
		<link>http://www.jonathanfields.com/blog/can-you-pump-up-your-chocolate-with-the-power-of-intention/#comment-2460</link>
		<dc:creator>Sarah Irani</dc:creator>
		<pubDate>Mon, 31 Mar 2008 20:56:37 +0000</pubDate>
		<guid isPermaLink="false">http://jonathanfields.com/blog/can-you-pump-up-your-chocolate-with-the-power-of-intention/#comment-2460</guid>
		<description>Alright. Dr. Emoto has shown that we can affect water crystals through our thoughts and prayers. EVERYTHING is made up of light, sound and changing, vibrating molecules. Our thoughts manifest into molecular reality.

Not to dive too deep in Quantum Physics here, but YES, our thoughts and intentions affect everything. EVERYTHING. Conscious prayer and intention over our food before we eat is a powerful way to get more &quot;soul nutrition&quot; out of our food. This stuff is for real.</description>
		<content:encoded><![CDATA[<p>Alright. Dr. Emoto has shown that we can affect water crystals through our thoughts and prayers. EVERYTHING is made up of light, sound and changing, vibrating molecules. Our thoughts manifest into molecular reality.</p>
<p>Not to dive too deep in Quantum Physics here, but YES, our thoughts and intentions affect everything. EVERYTHING. Conscious prayer and intention over our food before we eat is a powerful way to get more &#8220;soul nutrition&#8221; out of our food. This stuff is for real.</p>
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		<title>By: Energies of Creation &#187; Chocolate, Intentions, and Art?</title>
		<link>http://www.jonathanfields.com/blog/can-you-pump-up-your-chocolate-with-the-power-of-intention/#comment-2332</link>
		<dc:creator>Energies of Creation &#187; Chocolate, Intentions, and Art?</dc:creator>
		<pubDate>Sun, 23 Mar 2008 17:57:03 +0000</pubDate>
		<guid isPermaLink="false">http://jonathanfields.com/blog/can-you-pump-up-your-chocolate-with-the-power-of-intention/#comment-2332</guid>
		<description>[...] Fields discovered this interesting bit of research and shared it on his blog. Basically this experiment tested whether mood would be improved by [...]</description>
		<content:encoded><![CDATA[<p>[...] Fields discovered this interesting bit of research and shared it on his blog. Basically this experiment tested whether mood would be improved by [...]</p>
]]></content:encoded>
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		<title>By: holly</title>
		<link>http://www.jonathanfields.com/blog/can-you-pump-up-your-chocolate-with-the-power-of-intention/#comment-2251</link>
		<dc:creator>holly</dc:creator>
		<pubDate>Tue, 18 Mar 2008 08:55:12 +0000</pubDate>
		<guid isPermaLink="false">http://jonathanfields.com/blog/can-you-pump-up-your-chocolate-with-the-power-of-intention/#comment-2251</guid>
		<description>I  make chocolate and paintings in Hove (UK) and always 
focus on putting pure love and joy into each
chocolate bar or picture.
The results are truely amazing, magical and uplifting, our minds and spirits are more powerful then we think.</description>
		<content:encoded><![CDATA[<p>I  make chocolate and paintings in Hove (UK) and always<br />
focus on putting pure love and joy into each<br />
chocolate bar or picture.<br />
The results are truely amazing, magical and uplifting, our minds and spirits are more powerful then we think.</p>
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		<title>By: Tom in Austin</title>
		<link>http://www.jonathanfields.com/blog/can-you-pump-up-your-chocolate-with-the-power-of-intention/#comment-2246</link>
		<dc:creator>Tom in Austin</dc:creator>
		<pubDate>Tue, 18 Mar 2008 03:30:27 +0000</pubDate>
		<guid isPermaLink="false">http://jonathanfields.com/blog/can-you-pump-up-your-chocolate-with-the-power-of-intention/#comment-2246</guid>
		<description>I&#039;ve never figured out the home-field advantage in football and basketball.  The playing surfaces are the same size, the goals are in the same locations at the same heights.  But the &quot;positive energy&quot; of the fans helps the home team.  Same thing going on here?

My wife is a chocolatier and she swears that it&#039;s impossible for the chocolate to get into and stay in temper if she fights it.</description>
		<content:encoded><![CDATA[<p>I&#8217;ve never figured out the home-field advantage in football and basketball.  The playing surfaces are the same size, the goals are in the same locations at the same heights.  But the &#8220;positive energy&#8221; of the fans helps the home team.  Same thing going on here?</p>
<p>My wife is a chocolatier and she swears that it&#8217;s impossible for the chocolate to get into and stay in temper if she fights it.</p>
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		<title>By: Jonathan Fields</title>
		<link>http://www.jonathanfields.com/blog/can-you-pump-up-your-chocolate-with-the-power-of-intention/#comment-2240</link>
		<dc:creator>Jonathan Fields</dc:creator>
		<pubDate>Tue, 18 Mar 2008 00:46:00 +0000</pubDate>
		<guid isPermaLink="false">http://jonathanfields.com/blog/can-you-pump-up-your-chocolate-with-the-power-of-intention/#comment-2240</guid>
		<description>@ Kris - Very interesting.  I never really looked deeply into the scientific methodology of background of Dr. Emoto, but always felt uneasy about his experiments.  Hopeful, but uneasy.  I wonder if anyone else has ever tried to replicate them in a more clinically-controlled, randomized, double-blind, placebo kind of way?</description>
		<content:encoded><![CDATA[<p>@ Kris &#8211; Very interesting.  I never really looked deeply into the scientific methodology of background of Dr. Emoto, but always felt uneasy about his experiments.  Hopeful, but uneasy.  I wonder if anyone else has ever tried to replicate them in a more clinically-controlled, randomized, double-blind, placebo kind of way?</p>
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		<title>By: Kris</title>
		<link>http://www.jonathanfields.com/blog/can-you-pump-up-your-chocolate-with-the-power-of-intention/#comment-2239</link>
		<dc:creator>Kris</dc:creator>
		<pubDate>Mon, 17 Mar 2008 23:01:33 +0000</pubDate>
		<guid isPermaLink="false">http://jonathanfields.com/blog/can-you-pump-up-your-chocolate-with-the-power-of-intention/#comment-2239</guid>
		<description>I guess I&#039;ll have to be the one to play devil&#039;s advocate in this case:

&quot;Doctor&quot; Masaru Emoto acquired his degree from a company in India that in the U.S. and in many other countries would be considered a degree mill. For around $1,000 you can get your own M.D. degree from the same institution: http://www.altmeduniversity.net/

Also, his experiments with water are conducted under uncontrolled conditions, not scientific in the least. If I write the word &quot;Love&quot; on a piece of paper and tape it to the side of a water bottle and stick the bottle in the freezer, and then I remove it later and put the ice under a microscope and deliberately seek out molecules with the most aesthetically pleasing appearance and only photograph those, while ignoring the rest that aren&#039;t quite so pretty, that is not science. That&#039;s art. While the resulting photographs of water molecules are attractive, they don&#039;t in any way represent the results of a scientific experiment.

With his current method, the experiment isn&#039;t blind and the molecules aren&#039;t selected randomly. The person photographing the molecules knows which word was written on the bottle and is primed to seek molecules that suit that particular word. To conduct a truly scientific experiment to prove his theory, he would need to have one person write the words on the bottles and freeze the bottles, and then have that person remove the bottles from the freezer and remove the words and then label the bottles some other way (numerically, perhaps, or with a code of some kind) and keep track of which bottle featured which word so the experiment could be conducted as a blind study. The numerically labeled frozen bottles would have to be given to photographers who knew nothing about which word had been printed on which bottle, and they would need to randomly photograph dozens of individual molecules from each sample and label the photographs with the appropriate number to match the bottle.

If they conducted the experiment in that manner and turned up the same results, they would be taken seriously. Unfortunately, they&#039;ve never conducted their experiments in an even remotely scientific way, and any attempts to replicate their results under controlled conditions have failed.

So, while the idea of water molecules responding to intent or language is a romantic notion and one I actually find rather appealing, there is no evidence to back up the claim. The concept certainly sells a lot of books, though, so I have to give Masaru Emoto credit for his creativity.</description>
		<content:encoded><![CDATA[<p>I guess I&#8217;ll have to be the one to play devil&#8217;s advocate in this case:</p>
<p>&#8220;Doctor&#8221; Masaru Emoto acquired his degree from a company in India that in the U.S. and in many other countries would be considered a degree mill. For around $1,000 you can get your own M.D. degree from the same institution: <a href="http://www.altmeduniversity.net/" rel="nofollow">http://www.altmeduniversity.net/</a></p>
<p>Also, his experiments with water are conducted under uncontrolled conditions, not scientific in the least. If I write the word &#8220;Love&#8221; on a piece of paper and tape it to the side of a water bottle and stick the bottle in the freezer, and then I remove it later and put the ice under a microscope and deliberately seek out molecules with the most aesthetically pleasing appearance and only photograph those, while ignoring the rest that aren&#8217;t quite so pretty, that is not science. That&#8217;s art. While the resulting photographs of water molecules are attractive, they don&#8217;t in any way represent the results of a scientific experiment.</p>
<p>With his current method, the experiment isn&#8217;t blind and the molecules aren&#8217;t selected randomly. The person photographing the molecules knows which word was written on the bottle and is primed to seek molecules that suit that particular word. To conduct a truly scientific experiment to prove his theory, he would need to have one person write the words on the bottles and freeze the bottles, and then have that person remove the bottles from the freezer and remove the words and then label the bottles some other way (numerically, perhaps, or with a code of some kind) and keep track of which bottle featured which word so the experiment could be conducted as a blind study. The numerically labeled frozen bottles would have to be given to photographers who knew nothing about which word had been printed on which bottle, and they would need to randomly photograph dozens of individual molecules from each sample and label the photographs with the appropriate number to match the bottle.</p>
<p>If they conducted the experiment in that manner and turned up the same results, they would be taken seriously. Unfortunately, they&#8217;ve never conducted their experiments in an even remotely scientific way, and any attempts to replicate their results under controlled conditions have failed.</p>
<p>So, while the idea of water molecules responding to intent or language is a romantic notion and one I actually find rather appealing, there is no evidence to back up the claim. The concept certainly sells a lot of books, though, so I have to give Masaru Emoto credit for his creativity.</p>
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		<title>By: Jillian</title>
		<link>http://www.jonathanfields.com/blog/can-you-pump-up-your-chocolate-with-the-power-of-intention/#comment-2236</link>
		<dc:creator>Jillian</dc:creator>
		<pubDate>Mon, 17 Mar 2008 21:42:17 +0000</pubDate>
		<guid isPermaLink="false">http://jonathanfields.com/blog/can-you-pump-up-your-chocolate-with-the-power-of-intention/#comment-2236</guid>
		<description>@AB - no, I think what they are saying is that the people who didn&#039;t normally eat that much chocolate before the study experienced greater benefits than the regular chocolate-eaters.

I&#039;m wondering if it&#039;s necessary to have someone else think positive thoughts about your chocolate for you, or can you do it yourself?  Does it diminish the effect if you ask them to do it?</description>
		<content:encoded><![CDATA[<p>@AB &#8211; no, I think what they are saying is that the people who didn&#8217;t normally eat that much chocolate before the study experienced greater benefits than the regular chocolate-eaters.</p>
<p>I&#8217;m wondering if it&#8217;s necessary to have someone else think positive thoughts about your chocolate for you, or can you do it yourself?  Does it diminish the effect if you ask them to do it?</p>
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		<title>By: Jonathan Fields</title>
		<link>http://www.jonathanfields.com/blog/can-you-pump-up-your-chocolate-with-the-power-of-intention/#comment-2233</link>
		<dc:creator>Jonathan Fields</dc:creator>
		<pubDate>Mon, 17 Mar 2008 19:44:42 +0000</pubDate>
		<guid isPermaLink="false">http://jonathanfields.com/blog/can-you-pump-up-your-chocolate-with-the-power-of-intention/#comment-2233</guid>
		<description>@ AB - yeah, I was looking at that line, too, and wondering the same thing.  Or, is there some other interpretation?  Okay, here&#039;s a theory, if that&#039;s how it&#039;s supposed to read, and the people who actually felt best are the ones who consumed the least chocolate, then maybe it has to do with them simply having less sugar?

Does anyone out there have more detail on this study?  We need answers!</description>
		<content:encoded><![CDATA[<p>@ AB &#8211; yeah, I was looking at that line, too, and wondering the same thing.  Or, is there some other interpretation?  Okay, here&#8217;s a theory, if that&#8217;s how it&#8217;s supposed to read, and the people who actually felt best are the ones who consumed the least chocolate, then maybe it has to do with them simply having less sugar?</p>
<p>Does anyone out there have more detail on this study?  We need answers!</p>
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		<title>By: AB</title>
		<link>http://www.jonathanfields.com/blog/can-you-pump-up-your-chocolate-with-the-power-of-intention/#comment-2232</link>
		<dc:creator>AB</dc:creator>
		<pubDate>Mon, 17 Mar 2008 19:19:39 +0000</pubDate>
		<guid isPermaLink="false">http://jonathanfields.com/blog/can-you-pump-up-your-chocolate-with-the-power-of-intention/#comment-2232</guid>
		<description>&quot;Analysis of a planned subset of individuals who habitually consumed less than the grand mean of 3.2 ounces of chocolate per week showed a stronger improvement in mood (P = .0001).&quot;

This is saying that those who consumed &lt;b&gt;less&lt;/b&gt; of the blessed chocolate had &lt;b&gt;greater&lt;/b&gt; mood improvement. That seems to undermine their overall conclusion rather than strengthen it.</description>
		<content:encoded><![CDATA[<p>&#8220;Analysis of a planned subset of individuals who habitually consumed less than the grand mean of 3.2 ounces of chocolate per week showed a stronger improvement in mood (P = .0001).&#8221;</p>
<p>This is saying that those who consumed <b>less</b> of the blessed chocolate had <b>greater</b> mood improvement. That seems to undermine their overall conclusion rather than strengthen it.</p>
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