Comments on: Building business and blogs with extreme value http://www.jonathanfields.com/blog/building-business-and-blogs-with-extreme-value/ Entrepreneurship, marketing, personal devlelopment Fri, 12 Mar 2010 19:18:26 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: The Simple Dollar » The Simple Dollar Weekly Roundup: Chain Factor Edition http://www.jonathanfields.com/blog/building-business-and-blogs-with-extreme-value/#comment-1367 The Simple Dollar » The Simple Dollar Weekly Roundup: Chain Factor Edition Wed, 06 Feb 2008 14:02:09 +0000 http://jonathanfields.com/blog/building-business-and-blogs-with-extreme-value/#comment-1367 [...] Building Businesses and Blogs With Extreme Value This is some brilliant advice for anyone considering starting a side business. Chief among them: what are you going to offer that’s unique? If you can’t answer that, why would the world beat a path to your door? (@ jonathan fields / awake at the wheel) [...] [...] Building Businesses and Blogs With Extreme Value This is some brilliant advice for anyone considering starting a side business. Chief among them: what are you going to offer that’s unique? If you can’t answer that, why would the world beat a path to your door? (@ jonathan fields / awake at the wheel) [...]

]]> By: Pinny Cohen http://www.jonathanfields.com/blog/building-business-and-blogs-with-extreme-value/#comment-1293 Pinny Cohen Thu, 31 Jan 2008 18:48:14 +0000 http://jonathanfields.com/blog/building-business-and-blogs-with-extreme-value/#comment-1293 I think this is one of those cases where you can step in either box, but you get harmed in you have one foot in each. High value is great, but takes a lot of time to create. High image takes less "thoughtful" effort, and also succeeds. However, when you mix some and some, you tend to have readers who either don't believe in the extreme value you created, and don't truly reach high image. I think this is one of those cases where you can step in either box, but you get harmed in you have one foot in each. High value is great, but takes a lot of time to create. High image takes less “thoughtful” effort, and also succeeds. However, when you mix some and some, you tend to have readers who either don’t believe in the extreme value you created, and don’t truly reach high image.

]]> By: Jonathan Fields http://www.jonathanfields.com/blog/building-business-and-blogs-with-extreme-value/#comment-1243 Jonathan Fields Mon, 28 Jan 2008 20:53:46 +0000 http://jonathanfields.com/blog/building-business-and-blogs-with-extreme-value/#comment-1243 @ Shama & Corinne - I'm in total agreement, so is Seth G. Providing extraordinary value is, in fact, a critical "marketing" event. @ mariam - although Maki didn't end up on Digg, he did cultivate a substantial social media network outside of Digg. But, his ability to do this was built largely on the extreme value and differentiation of his content. In a way, it gave him social media "street cred." @ Shama & Corinne – I’m in total agreement, so is Seth G. Providing extraordinary value is, in fact, a critical “marketing” event.

@ mariam – although Maki didn’t end up on Digg, he did cultivate a substantial social media network outside of Digg. But, his ability to do this was built largely on the extreme value and differentiation of his content. In a way, it gave him social media “street cred.”

]]> By: mariam http://www.jonathanfields.com/blog/building-business-and-blogs-with-extreme-value/#comment-1235 mariam Mon, 28 Jan 2008 02:54:48 +0000 http://jonathanfields.com/blog/building-business-and-blogs-with-extreme-value/#comment-1235 Maki certainly did it differently. Although he didn't market extensively, he is a social media MASTER. It really gives pause as to building your pillar posts for yourself and promoting it to the right people of influence... And honestly, I do think this is the best way to go about it in the long run. It might be a slower process but you work for it instead of instant gratification of contests and what not, only to flame out when the noise is gone and you are left alone to blog to an empty audience. Maki certainly did it differently. Although he didn’t market extensively, he is a social media MASTER. It really gives pause as to building your pillar posts for yourself and promoting it to the right people of influence…

And honestly, I do think this is the best way to go about it in the long run. It might be a slower process but you work for it instead of instant gratification of contests and what not, only to flame out when the noise is gone and you are left alone to blog to an empty audience.

]]> By: Corinne Edwards http://www.jonathanfields.com/blog/building-business-and-blogs-with-extreme-value/#comment-1229 Corinne Edwards Sat, 26 Jan 2008 20:44:40 +0000 http://jonathanfields.com/blog/building-business-and-blogs-with-extreme-value/#comment-1229 Shama Hyder said it all here! So now I don't have to repeat it! "I would go as far as to argue that providing solid content and value IS the first step in marketing." Shama Hyder said it all here! So now I don’t have to repeat it!

“I would go as far as to argue that providing solid content and value IS the first step in marketing.”

]]> By: Shama Hyder http://www.jonathanfields.com/blog/building-business-and-blogs-with-extreme-value/#comment-1228 Shama Hyder Sat, 26 Jan 2008 19:40:27 +0000 http://jonathanfields.com/blog/building-business-and-blogs-with-extreme-value/#comment-1228 Jonathan, I am a big fan of providing value. (No brainer). But I also think that marketing plays a huge role in establishing our reputation. I would go as far as to argue that providing solid content and value IS the first step in marketing. Jonathan,

I am a big fan of providing value. (No brainer). But I also think that marketing plays a huge role in establishing our reputation. I would go as far as to argue that providing solid content and value IS the first step in marketing.

]]> By: Jonathan Fields http://www.jonathanfields.com/blog/building-business-and-blogs-with-extreme-value/#comment-1225 Jonathan Fields Sat, 26 Jan 2008 16:13:10 +0000 http://jonathanfields.com/blog/building-business-and-blogs-with-extreme-value/#comment-1225 @ Seeds for wealth - Thanks for adding in the idea of timing. No doubt, having the right product/service/message and delivering it at the right time to the right market it crucial. You can call this luck, but I look at as more an understanding of market-dynamics and willingness to consistently take changes until "the stars line up right." Though, I have to tell you, if you were looking for examples to support your point about timing and luck...Maki and Leo are actually really bad examples. Both entered extremely crowded markets long after they'd been established and, by all outside appearances, completely over-run will far more famous people saying everything that could be said. Conventional wisdom said the ship had largely sailed. These regular guys (not worshipped gods) both succeeded largely on the differentiation of their messages, really hard work and some serious networking savvy...not on their fortunate timing. And, in fact, contrary to your point about them being able to do it again...both are. In fact, <a href="http://www.writetodone.com" rel="nofollow">Leo's new blog on writing</a> has more than 1,000 RSS subscribers...in the first week. And, while Maki's kept mum on his other ventures, I know he has many other's going. Still, thanks for bringing in the concept of timing and luck. Probably something I should write more on soon. Anybody else have thoughts on this? @ Seeds for wealth – Thanks for adding in the idea of timing. No doubt, having the right product/service/message and delivering it at the right time to the right market it crucial. You can call this luck, but I look at as more an understanding of market-dynamics and willingness to consistently take changes until “the stars line up right.”

Though, I have to tell you, if you were looking for examples to support your point about timing and luck…Maki and Leo are actually really bad examples.

Both entered extremely crowded markets long after they’d been established and, by all outside appearances, completely over-run will far more famous people saying everything that could be said. Conventional wisdom said the ship had largely sailed.

These regular guys (not worshipped gods) both succeeded largely on the differentiation of their messages, really hard work and some serious networking savvy…not on their fortunate timing. And, in fact, contrary to your point about them being able to do it again…both are.

In fact, Leo’s new blog on writing has more than 1,000 RSS subscribers…in the first week. And, while Maki’s kept mum on his other ventures, I know he has many other’s going.

Still, thanks for bringing in the concept of timing and luck. Probably something I should write more on soon.

Anybody else have thoughts on this?

]]> By: Seeds For Wealth http://www.jonathanfields.com/blog/building-business-and-blogs-with-extreme-value/#comment-1224 Seeds For Wealth Sat, 26 Jan 2008 15:15:24 +0000 http://jonathanfields.com/blog/building-business-and-blogs-with-extreme-value/#comment-1224 And ask these "worshiped gods" of yours to do it again and they'll of course successfully build million dollar empires uneasily shaken, but they can not. They don't know how. <strong>They lucked out!</strong> Skill is great but all is made possible with chance and timing. And ask these “worshiped gods” of yours to do it again and they’ll of course successfully build million dollar empires uneasily shaken, but they can not. They don’t know how.

They lucked out!

Skill is great but all is made possible with chance and timing.

]]> By: Jonathan Fields http://www.jonathanfields.com/blog/building-business-and-blogs-with-extreme-value/#comment-1222 Jonathan Fields Sat, 26 Jan 2008 14:01:18 +0000 http://jonathanfields.com/blog/building-business-and-blogs-with-extreme-value/#comment-1222 @ Catherine - Yeah, it's truly amazing what content driven by extreme value can do. @ Megan - My pleasure, I'l be doing a lot more "case-studies," so I figured why not start out by spotlighting Maki's. @ Benson - Yes, Leo has a fantastic blog, too, though, he's worked social media exceptionally well to land a ton frontpages and traffic. @ Catherine – Yeah, it’s truly amazing what content driven by extreme value can do.

@ Megan – My pleasure, I’l be doing a lot more “case-studies,” so I figured why not start out by spotlighting Maki’s.

@ Benson – Yes, Leo has a fantastic blog, too, though, he’s worked social media exceptionally well to land a ton frontpages and traffic.

]]> By: Benson http://www.jonathanfields.com/blog/building-business-and-blogs-with-extreme-value/#comment-1221 Benson Sat, 26 Jan 2008 12:36:38 +0000 http://jonathanfields.com/blog/building-business-and-blogs-with-extreme-value/#comment-1221 he certainly did it in a very non-obtrusive and impressive way. not many did as impressive as him. another one i can think of is Leo from ZenHabits. he certainly did it in a very non-obtrusive and impressive way.

not many did as impressive as him. another one i can think of is Leo from ZenHabits.

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