Comments on: Authenticity Isn’t Enough

By: NomadicNeil

NomadicNeil — Tue, 04 Aug 2009 21:13:08 +0000

I think if your considering the potential outcomes of different degrees of authenticity, then you are not really authentic at all.

By: Why isn’t authenticity enough? | Taylor Davidson

Why isn’t authenticity enough? | Taylor Davidson — Sat, 25 Jul 2009 13:43:12 +0000

[...] Fields, Authenticity Isn’t Enough: Authenticity is not an automatic ticket to success in an attention [...]

By: Taylor Davidson

Taylor Davidson — Wed, 22 Jul 2009 21:37:32 +0000

Authenticity isn’t enough because it takes people time to recognize, verify and truly understand it, but people don’t have the time: attention is a scarce resource.

Thus authenticity is a weak selling point to a new potential customer/fan/reader, even if it’s what keeps people coming back. There’s gotta be significance to get the first hook; after that, authenticity amplifies the significance.

By: IvánPérez

IvánPérez — Wed, 22 Jul 2009 19:55:44 +0000

Yeah, it’s funny how sometimes by advicing the uncommon we ignore the common and they change roles. Thanks for reminding it!

By: Mette Alleslev

Mette Alleslev — Wed, 15 Jul 2009 16:12:43 +0000

Oh dear. I’m using the word ‘authentic’ very much in my blogposts and speeches. In connection with trustworthyness. Reading your blogpost, it became clear to me, that I automaticly load it with an unconsious value – Taking for granted, that an authentic person at the same time is realible, and trustworthy. ‘A good person’.
I’m totally in love with Seth Godin, especially the ‘Stop trying to be perfect – start being remarkable’ from ‘The big moo’. I even claimed my self to be a ‘Purlpe cow with a big MOO’, sometimes ago.

Perfectionism is neither authentic or trustwothy in my perspective. Remarkability is. And it’s much more fun being remarkable a.k.a. significant. Remarkability rocks the world.
Thank you for giving me the possibility to get wiser.;-)

By: henriette weber

henriette weber — Wed, 15 Jul 2009 15:33:36 +0000

wow – you’re so right. I have always thought that authenticity can’t stand alone either. In my world it goes hand in hand with “trustworthy” and “remarkable” to create some substance in your brand. I also think that people often see’s authentic as something real and pure, but to me it’s very close to the word “cool” these days. =)

By: 7 Attitudes For Success To Embrace | Bizness Geek

7 Attitudes For Success To Embrace | Bizness Geek — Fri, 10 Jul 2009 10:39:10 +0000

[...] Fields at Awake at the Wheel tells us Authenticity Isn’t Enough to be successful. You can be real, but useless to your intended audience. You have to [...]

By: 7 Attitudes For Success To Embrace | My Super-Charged Life

7 Attitudes For Success To Embrace | My Super-Charged Life — Fri, 10 Jul 2009 09:00:51 +0000

[...] Be more than just authentic, be significant Jonathan Fields at Awake at the Wheel tells us Authenticity Isn’t Enough to be successful. You can be real, but useless to your intended audience. You have to [...]

By: Alex Fayle | Someday Syndrome

Alex Fayle | Someday Syndrome — Thu, 09 Jul 2009 07:27:52 +0000

I think of it as being authentic within my chosen brand which means while I’ll talk about my personal life and let my own challenges show through, I don’t talk about everything in my life.

And I also amp up my personality a little bit turning up the wattage because my day to day self is not going to bring in the customers – I’m a normal person and it’s personalities that sell stuff.

By: Twitted by bfkunz

Twitted by bfkunz — Wed, 08 Jul 2009 11:08:43 +0000

[...] This post was Twitted by bfkunz [...]