And suddenly also gain, in turn, a lot bit of self-righteousness.

I’m ashamed to admit I used to regard design in this manner–that somehow, my small bit of knowledge made me superior to others.

Thing is, there’s always someone out there who has a better skill set, or experience, or insight than we do. Our roles are relative and contextual.

That singular person that you recommend we use as the avatar? That person is thrilled beyond belief when we take time to show appreciation for her value in this world beyond the money she spends. She delights in our humility and that we see her potential and worth.

Thanks for this great reminder!
Kelli

When I clarified what we were going to be doing, they changed their tune to “If I had a dime for every person who wanted to do this . . . ”

All of a sudden, we’d gone from a special group to just some more people.

Never *ever* tell others they’re just another somebody. I wrote it in The Commonsense Entrepreneur over a year ago: know why every single individual you interact with is special, unique, and important to you and your business.

Otherwise, you’re gonna call them something offensive like ‘average’.

That being said, you actually have to believe in words to begin with. If the words don’t inspire something in you then you’re always going to have a problem no matter what you call people.

Once again, you’re making me think. “How DO I think of the people who buy our clothes?” Honestly, I’m their greatest fan and admirer because I know they could go to Target or K-Mart and buy a perfectly cute outfit for their little girl but instead they choose to make a difference to a child in another country by buying a Pockets of Dreams outfit.

Recently, I purchased a framed silk screen poster from an artist. When I brought my purchase to him, he seemed far more excited to point out and share what he loved about the picture than he was that I was giving him money for it. I felt like I was walking away with a rare and priceless gem that had been dearly loved – because it had. His attitude towards me during the purchase increased its value to me considerably and I recall it every time I look at the picture.

Thank you for making me think…again.

What makes us so smart? What makes us so real?
What makes the universe revolve around our thinking?

If we really want to connect with people, have to put our heads and our hearts into thinking about how to solve the problems they care about not the ones we think they should be thinking are important.

You always point to the brilliant.
Because you are.

The second thing that comes to my mind is being politically correct. I am not a fan of being politically correct. People get so caught up in words and labels that they forget to look through what the people are telling them and listen to their message.

That would be my point. Look beyond words and labels and see if you like what you see then. I think it is time for many people to grow and stop being overly sensitive about words that others use and look beyond.

Really not much else to say. I might be right and might be wrong, but it just has been my experience in life.

Best,
Tomas

The idea in your post is a perfect way to get at what I’ve been thinking about all along. I have an ideal client profile and I know exactly what she looks like. What I will do differently now, though, is create an avatar with a name and profile. Love it! My guess is that this will make it even easier to keep attracting that perfect client.

Thanks for getting me to think bigger!