I’ve always loved Patagonia.
Not the place, I haven’t been there yet, though it’s on my “list.” But, the company.
How do you love a company?
Well, they’ve got to have a great product. And that’s where it starts. But there’s something bigger that has always drawn me to Patagonia. It’s the ethic of the company. And how it runs soul deep.
It’s about honoring life and expression and the planet first. Creating space for great adventures and deep connections. Then building everything else around that. Patagonia’s mission-statement is:
Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.
It comes from the founder, Yvon Chouinard, who’s adventures I’ve followed since I was a young rock-climber back in the 80s. Chouinard shared much of his journey and philosophy in his wonderful book Let My People Go Surfing.
So on, Black Friday, a day defined by mass, hip-checking-in-the-aisles consumption, I love how Patagonia is trying to turn down the frenzy and reconnect people with a different set of values. Buying quality stuff, when you need to, keeping it for as long as it serves you, then handing it down.
It’s kind of fun to look at an item of clothing or a camera or pair of boots or a mountain bike and remember what stories each mark or tear or patch tells. That’s been my ethic, more or less, since I was a kid. Work hard and save up to make or buy the best, then keep it till it fails or it’s time for the next generation to live into its well-worn pedigree. To tell the next wave of stories. I don’t always rise to this challenge, but it’s my aspiration, for sure.
So, when I stumbled upon this beautiful documentary featured on Patagonia’s home page today called Worn Wear, one that shares the idea of quality, longevity and sustainability, I figured I needed to be part of that message. I’m embedding it below.
Maybe it’ll offer a bit of a mindset reset along the way. Enjoy.
Feel free to share it around…
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